A "thank you" from your customers can shoot your business straight to the stars - or at least to the top of Google's search results. In this post, we dive into how you can use customer reviews for organic marketing and how this can be automated to save time and resources.
Automation of Customer Reviews: SMS and E-mail
Imagine a world where your satisfied customers automatically spread the good news about your company. Does it sound like a dream? No, it's customer review automation! Let's dive into how it can be done.
An example: Clean & Cut Joy Cleaning Service
Imagine Ren & Skær Glæde, a fictional cleaning service. After each completed cleaning process, they send an SMS or an e-mail to the customer with a friendly but firm, “How do we do it?” message. The message includes a direct link to their review page on Google, making it super easy for customers to leave their glowing reviews.
How do you do it?
- Integrate with your CRM system: When a service is completed, your system automatically pulls the customer's contact information.
- Send a Personal Message: An SMS or e-mail is sent out with a customized message and link to the notification page.
- Make it Easy: The link leads directly to the place where they can leave a review. No detours, no confusion.
The benefits of Customer Reviews
Boost Your SEO and Position on Google
Good customer reviews are like SEO magic. They improve your search engine optimization and help your business climb the Google ladder. These reviews signal to Google that your business is trustworthy and relevant, which can significantly increase your visibility.
Marketing Benefits
Customer reviews are not only good for SEO; they are also great for building a brand and building trust. People trust what other people say, often more than they trust traditional marketing. It's like having an army of mini marketers spreading the good news about your business for free!
Cost Effective Marketing Method
The best thing about using customer reviews as part of your marketing strategy? It is an extremely cost-effective method. You leverage the resources you already have – your satisfied customers – and turn them into powerful tools in your marketing toolbox. Plus, it gives you real feedback that you can use to improve your service or product.
Don't Miss the Review Party
So there you have it! With a touch of technology, a bit of automation and a lot of happy customers, you can transform your business and build a solid reputation online. Remember, in the digital world, a good review is as good as gold. So what are you waiting for? It's time to jump on the review train and enjoy